Campaign Crush: RVCA Sunday Lounge Collection

Campaign Crush: RVCA Sunday Lounge Collection I {un}covered

An even better way to live that lazy Sunday life.


As dedicated practitioners of the life necessity known as lazy Sunday, we were head over heels bare feet to find a line truly after our own heart. Introducing RVCA’s new Sunday Lounge Collection, the perfect blend of mellow, homebody cozy-meets-outside world acceptable – you know, for when you need to open the door for that inevitable Sunday pizza delivery (b/c Sunday + carbs = obviously). Featuring soft fabrics and relaxed fits combined with streamlined, no frills styling designed for solo wear or layering, the line is even harder to resist with cheeky style names like the Babe for Daze and Off It Bralettes, Just Woke Up Short, Playhouse Onesie and Laid Back Legging. Plus: a price range topping out at $55.00, so you can spring for a side of breadsticks with that pizza. Because stretchy pants make carbs on carbs on carbs a no brainer.

Check out the campaign’s video + photo series below; shop all looks here.

Video by Chad Huff, music by Tomorrows Tulips.

[Related: Celebs Having Breakfast in Bed: An Homage to Everyone’s Favorite Lazy Sunday Ritual] 

Photo campaign features Olivia Malone shot by Yvonne Logan in LA. Click any image to launch gallery.