Shop for a Cause: 7 Active Wear Brands That Give Back, Year-Round

In the latest installment of our Shop for a Cause series, we went on the hunt for active wear brands not just fit in product offering, but in social responsibility as well. From year-round donations and ethical manufacturing to in-house charitable organizations and environmental preservation, these 7 innovators are setting the standard for intrinsic give-back commitments bettering communities, and the environment, across the globe.


The Brand: GIVIDA Activewear

GIVIDA active athletic yoga fitness wear that gives back to end world hunger

The Give-Back: Husband and wife team Ryne & Kelly Olson created GIVIDA in 2015 with 1 core mission in mind: end world hunger. So it’s no surprise they’ve partnered with leading humanitarian organization Action Against Hunger, where 10% of the purchase price of each and every GIVIDA item sold goes directly to providing life-saving Ready to Use Therapeutic Foods (RUTFs) to severely malnourished children throughout Uganda, Guatemala, Kenya and more. This results to about 6-23 RUTFs per item, and we love that you can find the exact number disclosed on each item’s shop page. Plus: once 50,000 meals are reached, Ryne & Kelly are committed to building a farm as a sustainable food source in one of the impoverished regions they’re been aiding.

Our picks:

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The Brand: prAna

PrAna active athletic yoga fitness wear that donates and gives back

The Give-Back: With a brand mantra to inspire healthy, active and free-spirited living, this sustainably produced and ethically manufactured line partners with several local and international relief charities throughout the year as part of their ongoing commitment to serve communities near and far – from sending aid to areas affected by natural disasters to cleaning up beaches in their home base of Southern California. During the holiday season in particular, prAna donates a portion of proceeds from select styles to Outdoor Outreach, a non-profit organization transforming lives by connecting underserved youth with the outdoors.

Our picks:

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[Related: 14 Girl-Powered Workout Moments in Film & How to Get the Look]

The Brand: Chase Infinite

Chase Infinite active athletic yoga fitness wear that donates and gives back

The Give-Back: This family-owned fitness company is empowering women both in their mantra-driven tanks and tops and in their year round philanthropy. $1.00 from every item sold is donated to a charitable organization working to improve female lives around the world, currently including the National Coalition Against Domestic Violence and the Breast Cancer Research Foundation. Check the description in each style’s shop page to find out its exact donation recipient.

Our picks:

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The Brand: Mondetta Performance Gear (MPG)

MPG active athletic yoga fitness wear that donates and gives back

The Give-Back: This fashion-meets-performance lifestyle brand helmed by Ugandan and Kenyan natives set up its own charity, the Mondetta Charity Foundation (MCF), in 2004 as a way to give back to their original homelands. And that they have – in major ways. In addition to ongoing financial support from MPG sales and an annual hosted “Charity Classic” golf tournament, MCF works in partnership with Kamwokya Primary School in Kampala, Uganda and New Life Home Trust in Madogo, Kenya to provide education, nutrition, health initiatives and community development to children in need. Coming up for MCF are a number of life-changing initiatives, including a water harvesting and filtration project, a mission to treat several hundred students who have never received dental treatment, and a gender equality workshop training girls how to make reusable sanitary pads.

Our picks:

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[Related: Shop For a Cause: 5 Lingerie & Loungewear Brands Empowering Women Worldwide]

The Brand: BIC (Because I Can) Bands

BIC Bands no-slip fitness headbands that donate and give back year round

The Give-Back: Started as a fundraising initiative for her first half-marathon benefiting The Leukemia & Lymphoma Society, Sandy Pearson decided to keep no-slip BIC Bands going long after the finish line. In addition to ongoing financial donations to organizations including Free Wheelchair Mission, The Cupcake Girls and The One Fund Boston (totaling a whopping $30K in the past two years alone), the brand also now works with California-local female artisans to design and hand-produce each and every style.

Our picks:

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The Brand: LVR 

LVR active athletic yoga fitness wear that donates and gives back

The Give-Back: Founded in 2010 by animal-loving entrepreneurial couple Eric & Anastasia Clarke, Made-in-LA LVR furthers this passion by donating a portion of quarterly revenues to ARCAS: a Guatemalan wildlife rescue center committed to the rescue, rehabilitation and release of wild animals. Staying close to home as well, the brand also makes monthly clothing donations to the Downtown Women’s Center in Los Angeles: the only organization in LA exclusively dedicated to addressing the needs of women overcoming poverty and homelessness in Skid Row.

Our picks:

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[Related: 46 Pieces of Stylish x Functional Winter Weather Activewear]

The Brand: Black Diamond

Black Diamond active athletic wear and climbing fitness gear that donates and gives back

The Give-Back: Climbing and ski gear leader Black Diamond supports a slew of organizations in their commitment to preserving the environment for generations to come – not only in financial support, but through consulting, volunteer, product donation and further measures as well. One such organization is The Access Fund, dedicated to preserving access to climbing areas across the nation. Recently Black Diamond and The Access Fund have teamed up to launch the ROCK Project, an initiative working to engage the climbing community with educational content, messaging and programming specific to regional access issues and environmental concerns.

Our picks:

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