Campaign Crush: JANAY “Serendipity” SS16

JANAY romantic pastel lace silk satin lingerie

Serendipity (noun): finding something truly wonderful without looking for it. 


Hopeless romantics, get ready to swoon: Made-in-the-UK indie lingerie label JANAY has unveiled a Spring/Summer 2016 collection Juliet surely would have fawned over, presented in a dreamy campaign shoot truly encapsulating what dreams are made of. An ethereal collection of floaty silhouettes in romantic pearl and orchid hues are befitting of enchanted evenings, wanderlusting through wild gardens, or better yet – worn as an everyday reminder of your own elegant yet untamed beauty. Silk bralettes, knickers, a stunning half slip and more are meticulously embellished with hand cut lace appliqués, gold accents and subtle pink corded lace mirroring the bewitching glimmers of mother of pearl oysters, successfully merging delicate femininity with unmistakable sex appeal:

“Serendipity SS16 is a collection inspired by organic beauty, little treasures you may come across unexpectedly, charming florals and even the true elegance of English language. Looking to mother of pearl oysters, scattered petals, wonderfully delicate watercolours and the most beautiful words…surround yourself with luxury within the wilderness...” – Janay Eleanor, Designer, JANAY

Click any image below to launch gallery; shop the collection (£60.00 – £140.00) here.

[Related: “Lingerie Around the World: 9 Global Indie Designers to Know”]

Images courtesy of JANAY.