8 Online Lingerie Shopping Destinations For Every Body & Every Budget

Anya Lust

Because there’s truly nothing better than shopping for skivvies, in your skivvies.


While we’re advocates of a proper in-person bra fitting, once you have your true size in hand – the alluring world of online bra, lingerie & otherwise underthing shopping is yours for the taking. But where to start? To help you sort out where to scope out first, we’ve compiled a streamlined guide of 8 lingerie e-retailers offering sweet somethings for every body x budget, plus our top picks from each.

[Above image, Anya Lust]

1. Live FAST Secret Society 

Live FAST Secret Society

The brief: The newly launched e-comm platform from Live FAST Magazine (whose cult following lingerie guides you’re likely already familiar with), Secret Society offers a revolving collection of underthings curated by a diverse selection of creative women who additionally bare (almost) all by doubling as models in each collection’s unretouched, original photo campaigns. Expect progressive labels such as Bodybinds, Curriculum Vitae, HAH (pictured above), Maison Close, Clare Bare and more.

Price point: Contemporary / Luxury

Size Range: Currently offering pieces sized A – D cup; S – XL.

Our picks:

Click any image to launch gallery; shop all looks here.

[Related: Campaign Crush: Maison Close “Villa Bel Ami”]

2. Anya Lust

Anya Lust

The brief: Drawing inspiration from erotic literature & poetry, the art of feminine seduction and the notion of free love, newly launched Anya Lust presents an online shopping destination curating the most intoxicating of lingerie alongside a growing selection of literature. The site comes to life from the evocative mind of 28-year-old Nigerian entrepreneur and erotic writer Krystle Kotara, an avid admirer of luxury craftsmanship and the unconventional currently carrying hard-to-find indie labels Almeida, Belle et Bon Bon (pictured above), Fleur of England, On the Inside, Shell Belle Couture, Silk Laundry, Sonata Rapalyte, Tatu Couture and more.

Price point: Contemporary / Luxury

Size Range: Currently offering pieces sized A – D cup and S – L; be on the lookout for full bust sizing arriving in the near future.

Our picks:

Click any image to launch gallery; shop all looks here.

[Related: 21 Questions With: Anya Lust Founder + Erotic Writer Krystle Kotara]

3. BareNecessities

Ashley Graham x BareNecessities

The brief: A lingerie e-shop mainstay, BareNecessities has you covered far beyond the basics. 150+ brands covering all categories of underthings range from staples such as Bali, Hanky Panky and SPANX to luxury labels including La Perla, Wolford and Chantelle to celebrity collections from Dita Von Teese and the soon-to-hit full figure range from curvy bombshell Ashley Graham.

Price Point: Accessible / Contemporary / Luxury

Size Range: Offering styles from petite to full bust to full figure, bands run 32 – 56; cups A – M.

Our picks:

Click any image to launch gallery; shop all looks here.

4. Bella Bella Boutique

Bella Bella Boutique x Nevaeh Intimates

The brief: Your indie designer dreamland offering everything from lingerie to loungewear, corsets to shapewear, bridal to boudoir accessories and everything in between. 40+ labels span Europe to the U.S., including Nevaeh Intimates (pictured above), Maya Hansen, Harlow & Fox, Fräulein Kink, The Giving Bride, Gossard, Nina and the Wolf and more.

Price point: Accessible / Contemporary / Luxury

Size range: S – XL with bands up to 38; cups up to G.

Our picks:

Click any image to launch gallery; shop all looks here.

[Related: Watch List: 11 Indie Lingerie Brands Shaking Up the Skivvies Industry]

5. Karnation

Karnation

The brief: Feeling frisky? Karnation has you covered not only in the lingerie category but from bridal and bachelorette to boudoir accessories as well (think everything you’d need to deck out your own Red Room…and then some) living up to their tagline of the Ultimate In Intimate®. The site offers an extensive offering of full figure sizing as well, available in everything from bras and bustiers to babydolls and PJs.

Price Point: Accessible / Contemporary

Size Range: Small to 4X with bands 28 – 48; cups A – HH.

Our picks:

Click any image to launch gallery; shop all looks here.

6. Dollhouse Bettie

Dollhouse Bettie

The brief: Bettie Page herself would have been envious of the offerings here, specializing in retro and vintage-inspired lingerie, bras, corsetry and accessories for the modern pin-up girl. Alongside brands including Rago, Parfait, B.tempt’d, Berkshire Stockings and their own in-house label (pictured above), shoppers can get up to speed on pin-up history as well as swoon over authentic vintage lingerie pieces in their gallery archives.

Price Point: Accessible / Contemporary

Size Range: XS to 4X with bands 30 – 44; cups A – DDD.

Our picks:

Click any image to launch gallery; shop all looks here.

7. Oui Hours

Oui Hours

The brief: Launched last year by a team of fashion and creative industry insiders, it’s no surprise to find stunning original photo editorials, cheeky short films and engaging editorial content alongside an expertly curated offering of 60+ designers on Oui Hours. The online shoppable magazine is not only entirely devoted to the world of lingerie, but also offers the first online bridal registry exclusively dedicated to lacy (& otherwise) little things. We love the range of brands from accessible Affinitas, Blush and Timpa to contemporary and luxury lines Araks, Erica M (pictured above), Maison de Papillon, Atelier Va Bien and Kiki de Montparnasse.

Price Point: Accessible / Contemporary / Luxury

Size Range: XS – XL with bands 32 – 38; cups A – DD.

Our picks:

Click any image to launch gallery; shop all looks here.

[Related: 32 Valentine’s Day Lingerie Sets From Sexy to Sweet]

8. Journelle

Journelle

The brief: A list of lingerie shopping destinations wouldn’t be complete without Journelle, who since 2007 has remained at the forefront of lingerie retail both on, and off, line. Mainstay and emerging brands alike make up the 100+ labels currently offered on the site, running the gamut from Natori, OnGossamer, Triumph and Eberjey to Base Range, Dear Bowie, Fortnight, and Salua – not to mention their own in-house line.

Price Point: Accessible / Contemporary / Luxury

Size Range: XS – XL with bands 28 – 40; cups A – J.

Our picks:

Click any image to launch gallery; shop all looks here.